Organic Beauty Magazine hits newstands today!
Beauty magazines have always been a girl's best friend and even in this day of instant online news, there's some folks who still like the turn of the page. Rona Berg is banking on that fact as she launches Organic Beauty, the first magazine dedicated solely to natural beauty.
Fig & Sage interviewed Ms. Berg about this issue,
Q: Organic Beauty is truly the first of its kind, especially since it will sit on newsstands amongst heavy hitter beauty glossies like Allure, Marie Claire, ELLE, Vogue and others (many of which you've worked with). Why do you feel as though now is the perfect time to launch this kind of magazine?
A: Even though it may seem like a bad time to launch a magazine, it’s a good time to launch this one!
Green
is no longer a trend it’s a lifestyle. On a global scale, we’re more
concerned about protecting the environment than ever before. We may be
consuming less, but we are reading labels more. We want to look good,
but we also want our products to be good for us. Over the past year,
when I travel around the country to speak about beauty, young women and
mainstream moms are suddenly asking questions and voicing concerns
about the health issues surrounding cosmetic ingredients.
Plus,
the natural and organic personal-care market is one of the few areas
showing consistent growth at the moment. Over the past year, Americans
spent $7 billion on natural and organic personal-care products.
According to the Organic Consumers’ Association, there’s an astounding
39 percent annual growth in the natural and organic sector of the
cosmetic industry! Statistics on cosmetic surgery and injectables are
down, as women look for more natural alternatives, which they will find
in Organic Beauty. So even in a difficult economy, I’m optimistic.
Organic Beauty Magazine hits the newsstands today.
That sounds so exciting to launch a beauty magazine. I love the natural beauty concept. I've learned a lot just from reading this blog so it's good to see a magazine focused on natural beauty. I'll have to stop by local newstand and check it out.
Posted by: Diana | January 04, 2009 at 10:29 AM
Hey there! Love the fact that REAL beauty is gettin' some love and recognition these days by way of your new magazine. I live in FL and hope to find it down here too. Is it a national mag? Launching my review site Jan. 1, come and check it out! www.safebeauty.blogspot.com. Love what you're doing. Keep up the struggle...
My best, Lynn
Posted by: Lynn | December 30, 2008 at 08:07 PM